From New Media Business Blog

Contents 1 Introduction to Yammer 1.1 Company Background 1.2 Features 1.2.1 Accessibility 1.2.2 Social Media Aspect 1.2.3 Content Collaboration 1.2.4 Search 1.2.5 Administration (Content & Security) 1.2.6 External Networks 1.2.7 Platform 1.3 Risks Associated with Yammer 1.3.1 Security Issues 1.3.2 Improper Use of Yammer by Employees 1.3.3 Internet Misuse Risk 1.4 Resistance from Generation and Cultural Gap 2 References

Introduction to Yammer

Company Background

Yammer, Inc was launched on September 8th, 2008 by founder David Sacks. Similar to Facebook and Twitter, it is a social network website designed for internal communication and collaboration within organizations. This enterprise social networking service could be accessed on any mobile device; Yammer has an application on various mobile platforms including IOS, Blackberry, Windows and Android, which makes it much easier for employees to collaborate, share files, and exchange thoughts and knowledge. Currently, more than 85% of Fortune 500 companies are using Yammer enterprise. Examples of Yammer users are LG Electronics, Xerox, Ebay, and 7-Eleven. ^[1]

Yammer, a Twitter-Like Tool for Businesses

Features

Accessibility

Web: Yammer is available from any computer connected to the internet. It provides live access to coworkers, conversations and content through company’s own personal cloud network.

Windows Phone: Yammer is available from any computer connected to the internet. It provides live access to coworkers, conversations and content through company’s own personal cloud network.

Social Media Aspect

Content Collaboration

Search

Administration (Content & Security)

External Networks

Platform

Risks Associated with Yammer

Security Issues

Improper Use of Yammer by Employees

Internet Misuse Risk

Resistance from Generation and Cultural Gap

Xero: Computer Software Firm

References

1. ↑ Yammer.com