Yammer

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Contents

Introduction to Yammer

The Yammer Logo

Company Background

Yammer, Inc was launched on September 8th, 2008 by founder David Sacks. Similar to Facebook and Twitter, it is a social network website designed for internal communication and collaboration within organizations. This enterprise social networking service could be accessed on any mobile device(http://www.youtube.com/watch?v=b0Snv3MdSBE); Yammer has an application on various mobile platforms including IOS, Blackberry, Windows and Android, which makes it much easier for employees to collaborate, share files, and exchange thoughts and knowledge. Currently, more than 85% of Fortune 500 companies are using Yammer enterprise (https://www.yammer.com/customers/). Examples of Yammer users are LG Electronics, Xerox, Ebay, and 7-Eleven.[1]

Yammer, a Twitter-Like Tool for Businesses


Features

Accessibility


Web: Yammer is available from any computer connected to the internet. It provides live access to coworkers, conversations and content through company’s own personal cloud network.[2]

Windows Phone: Yammer is available from any computer connected to the internet. It provides live access to coworkers, conversations and content through company’s own personal cloud network.[2]

BlackBerry If you have a BlackBerry, connect with Yammer through the application for Blackberry at BlackBerry.yammer.com.[2]

iPhone & iPad:Get the award-winning Yammer for iOS app from the Apple App Store and continue to enjoy access to Yammer through your iPhone and iPad.[2]

Android & Tablet:Connect to Yammer with the app for Android and Tablet devices, from the Google Play or Amazon Appstore.[2]

Desktop Application:Stay on top of conversations with the desktop app, which allows you to stay connected to conversations without opening a browser. The application alerts you to updates as well as allows you to respond to messages from the convenience of your desktop.[2]

Yammer Embed:Allows you to embed Yammer feeds to your business application, so you can stay up to date in your Yammer social networks.[2]

Yammer for SharePoint:Integrates SharePoint with Yammer and instantly creates a more communicative, portable and collaborative site for everyone in the company.[2]

Social Media Aspect

Content Collaboration

Search

Administration (Content & Security)

External Networks

Platform'


Benefits of Yammer

Formal Communication Tools

The Implementation of Yammer


Risks Associated with Yammer

Security Issues

Improper Use of Yammer by Employees

Internet Misuse Risk

Regulatory Compliance Risk


Resistance from Generation and Cultural Gap


Companies Using Yammer

Xero

LG Electronics


Related Technologies & Competitors


Yammer in Recent News


Gartner's Hype Cycle 2012


Future of Yammer


SuggestionsYammer

Xero: Computer Software Firm

References

  1. Yammer.com
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 https://www.yammer.com/product/
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