From New Media Business Blog

Revision as of 00:35, 3 December 2012 by Aso1 (Talk | contribs)
Jump to: navigation, search


Introduction to Yammer

The Yammer Logo

Company Background

Yammer, Inc was launched on September 8th, 2008 by founder David Sacks. Similar to Facebook and Twitter, it is a social network website designed for internal communication and collaboration within organizations. This enterprise social networking service could be accessed on any mobile device(http://www.youtube.com/watch?v=b0Snv3MdSBE); Yammer has an application on various mobile platforms including IOS, Blackberry, Windows and Android, which makes it much easier for employees to collaborate, share files, and exchange thoughts and knowledge. Currently, more than 85% of Fortune 500 companies are using Yammer enterprise (https://www.yammer.com/customers/). Examples of Yammer users are LG Electronics, Xerox, Ebay, and 7-Eleven.[1]

Yammer, a Twitter-Like Tool for Businesses



Web: Yammer is available from any computer connected to the internet. It provides live access to coworkers, conversations and content through company’s own personal cloud network.[2]

Windows Phone: Yammer is available from any computer connected to the internet. It provides live access to coworkers, conversations and content through company’s own personal cloud network.[2]

BlackBerry If you have a BlackBerry, connect with Yammer through the application for Blackberry at BlackBerry.yammer.com.[2]

iPhone & iPad:Get the award-winning Yammer for iOS app from the Apple App Store and continue to enjoy access to Yammer through your iPhone and iPad.[2]

Android & Tablet:Connect to Yammer with the app for Android and Tablet devices, from the Google Play or Amazon Appstore.[2]

Desktop Application:Stay on top of conversations with the desktop app, which allows you to stay connected to conversations without opening a browser. The application alerts you to updates as well as allows you to respond to messages from the convenience of your desktop.[2]

Yammer Embed:Allows you to embed Yammer feeds to your business application, so you can stay up to date in your Yammer social networks.[2]

Yammer for SharePoint:Integrates SharePoint with Yammer and instantly creates a more communicative, portable and collaborative site for everyone in the company.[2]

Social Media Aspect

Inbox: The area for users to conveniently check, organize, manage, send and receive messages.[2]

Expertise: Search instantly through the company and locate the experts you require.[2]

Leaderboards: Show the members with the most messages, replied to messages and the most liked messages. By doing this, leader boards help you find the most influential members in your network.[2]

Events: Events can be added to Outlook, Google, Yahoo! and iCal calendars to help you organize meetings. Events allows you to share these important meetings and events with co-workers as well as collect responses from them.[2]

Polls: Helps you make calculated decisions based on survey results from co-workers. Polls is an efficient and simple way to and simple way to to collect opinions from other co-workers.[2]

Groups: Very easy to create and literally take a few seconds to make. You can create a group to collaborate with on a team project, or just for within a specific department, to discuss issues or topics that pertain to that department specifically.[2]

Directory Sync: You can sync your edits from an existing company directory for an easier user management experience.[2]

User Profile: Allows you to upload a profile, photo, add your contact information, and highlight your skills and professional work experience. [2]

Member Directory: Lets you easily search for and connect with other co-workers in the company. The directory allows you to view members in alphabetical order, start date, number of followers, and number of messages.[2]

Org Chart: Is automatically brought up in user profiles, and is easily created by crowd-sourcing and adding managers and reports.[2]

Praise: Allows managers to praise workers for doing a good job, and allows workers to publicly share their accomplishments, and show their collected praise badges through the praise tab.[2]

Questions: Allows employees to ask questions to co-workers and receive the answers they're looking for fast. Just post a questions and wait for co-workers to collectively respond.[2]

Private Messages: Lets you create a single dialogue with a c-workers or multiple co-workers, and allows you to add more at any time.[2]

Feeds: Keep up to date on the latest conversations, files, and projects going on throughout the company. With feeds, you can converse in discussions, mention co-workers and simultaneously add them into a conversation, as well as look over files and notes. [2]

Announcements: Allows users to quickly inform members of an important announcement and/or of an important date coming up.[2]

Share Across Groups: Share content between other teams and projects quickly, to utilize team collaboration and ensure there is no duplication of information between teams.[2]

Online Now:View others who are online, and start instant chats with one or multiple members.[2]

Content Collaboration


Administration (Content & Security)

External Networks


Benefits of Yammer

Former Communication Tools

The Implementation of Yammer

Risks Associated with Yammer

Security Issues

Improper Use of Yammer by Employees

Internet Misuse Risk

Regulatory Compliance Risk

Resistance from Generation and Cultural Gap

Companies Using Yammer



LG Electronics

Related Technologies & Competitors

Yammer in Recent News

Gartner's Hype Cycle 2012

Future of Yammer


Xero: Computer Software Firm


  1. Yammer.com
  2. 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 2.24 https://www.yammer.com/product/
Personal tools